How To Infuse Clarity In Brand Stories
May 9, 20184 min
What happens when employees see changes unfold and decisions get made without access to a clear story about what’s going on?
NEW THINKING
What happens when employees see changes unfold and decisions get made without access to a clear story about what’s going on?
The process of intentional change for brands — and people is a simple four-step process.
As organizations grow, they inevitably become more complex and less focused, and they stop growing.
Harry Selfridge coined the phrase “the customer is always right” more than a century ago.
Brands have been rapidly increasing their outreach to women in general.