Brand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone.
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May 2018 - Page 4 of 4 - Branding Strategy Insider
How Brands Benefit From Janusian Thinking
May 1, 20182 min
Janusian thinking is a term coined by the psychiatrist Albert Rothenberg to denote the creative benefits that can emerge from considering opposites simultaneously.