Before you can begin to understand copyright—that invisible but powerful and infinitely expandable concept that governs so many of our dealings with each other—you must first learn what it is not.
Brands would do well to follow Gramma B’s advice for falling in love: “Half with the head, half with the heart.”
In many ways, emerging markets are one of the best places to look for what’s cutting edge and breaking through in retail.
In the nineteenth century Charles Darwin was struck by a number of oddities in the natural world that contradicted his theory of evolution.
There was a period between about 2016-2017 where many brands seemed to conflate purpose and positioning.
