In 2005 Malcolm Gladwell’s best-selling book “blink” brought into focus the idea that the nonconscious level of the mind is tremendously important in determining how people think, feel and behave.
Recently, Dunkin’ Donuts announced that it was looking at dropping the ‘Donuts’ part of its name in selected stores in order to highlight there’s more to the brand than the products it’s synonymous with. Is that a smart move?
The age of disruption is full of contradictions and exceptions. Reuters 2017 Digital News Report reminds us that the digital revolution has wreaked disastrous effects on the media.
It’s the next thing out of most people’s mouths the moment I tell them I work in marketing. They hate ads, there are too many of them, and who’s got time to watch television these days anyway?
In 2001, Emanuel Rosen published The Anatomy of Buzz, one of the first books dedicated to “Word of Mouth” marketing.
