Brand Purchase Behavior In The Millennial Age
August 22, 20174 min
Millennials are fast becoming the dominant economic force – and in many categories they are the only force to be reckoned with by brands.
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August 2017 - Page 2 of 4 - Branding Strategy Insider
Will Voice Search Hurt Brands And Agencies?
August 21, 20176 min
As algorithms play a bigger and bigger part in how we make decisions, and how decisions are made for us, it’s interesting to ponder what the effects might be on brands and their agencies, particularly as we transit from a text-focused way of searching for answers to one that is more voice oriented.
Remixing Your Brand With Transmedia Storytelling
August 18, 20173 min
There are many reasons to love branded PR experiences. With so many marketers focusing on what is possible online, getting to see brands disrupt real reality in creative ways not only delights those of us in the marketing professions, but activates customers in remarkable ways.
The Un-Conference: Keeping Brands Human
August 17, 20174 min
Today’s marketers must strive to eliminate the distance between brands and humanity.
Building Brands On Consumer Tasks
August 16, 201711 min
In the mid to late 2000s, online retailers were driving down prices on consumer electronics. As competition increased and margins thinned, Circuit City tried a number of tactics to weather the storm.