Enlightened brands should inspire us. Those that have figured out what they stand for, and what they don’t; who they’re for, and what they value project the kind of stability that can be counted on, and trusted.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Andrew, a CEO from London, England who has this question about building a successful brand culture program.
Before we work with clients to generate new ideas, we often show them an old AirTran Airways commercial that epitomizes the wrong way to brainstorm.
