It is with great sadness that we mark the passing of Jack Trout who died Sunday at the age of 82. To many in the business of building brands, Jack was a pioneer, a mentor, and a game changer.
Right now, it feels like almost every brand wants to hook their customers on sweet moments that have them coming back for more. But is that what people want or have brands simply made high-energy experiences the new must-add?
One of the great transformational experiences of my lifetime has been drinking beer in American bars.
Netflix, Hulu, Amazon and other video-on-demand services have long been a rallying cry for the “TV is dead” camp. And while TV is a long way from being dead, new data from the Pivotal Research Group suggests it’s changing in ways we can no longer ignore:
