Society Wants More From Brands
Here on Branding Strategy Insider, we’ve written numerous thought pieces on the perils and opportunities for brands that address important and often heated social issues.
NEW THINKING
Here on Branding Strategy Insider, we’ve written numerous thought pieces on the perils and opportunities for brands that address important and often heated social issues.
An industry with a projected worth of $50 billion by 2026, cannabis is poised to make huge gains in the lifestyle, health and wellness industries.
2.5 Exabytes of data are produced everyday by internet users. That’s equivalent to 250,000 Libraries of Congress. With so many posts, pictures, reviews and videos at our disposal, we tend to think we already know everything we need to about our customers.
The AIDA framework (Attention, Interest, Decision, Action) has not evolved much since it was developed in 1898 to describe the customer path (E St. Elmo Lewis).
There’s nothing new about ad blocking. 3rd party extensions for popular web browsers have been available for many years.