While many brands have woken up to the need to align the language in their marketing comms with their broader brand DNA, they often fail to fully integrate that language into their broader operations.
For 50% of us, the typical path to conversion involved using 3 or more devices.
The pull to simplify is felt strongly by brands.
Rarely do you hear someone who can confirm the important truths that you’ve spent a career learning. It takes someone who has been to the mountaintop to validate what you’ve believed to be true all along.
As business has become more complex and more digitally-driven, the traditional roles and responsibilities of the C-suite have become increasingly interwoven and even confrontational.
