Chinese Brand Naming Strategy
December 14, 20106 min
Someday, China will be the biggest consumer market in the world. No wonder marketers are increasingly interested in Chinese naming.
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December 2010 - Page 3 of 4 - Branding Strategy Insider
Brand Building: The China Challenge
December 10, 20103 min
China is the “must win” market for global brands.
The Board’s Role In Brand Management
December 9, 20102 min
Fortune Brands, known for its distilled spirits, home and security and golf brands is breaking up to be sold off as divisions. The strategic intent from two consecutive CEOs was to maximize the value of the corporation as a holding company – thus providing sound reasoning for a long-term cohesive corporate brand.
Give The Gift Of Brand Leadership
December 8, 20102 min
As you look to give your brand an edge, strengthen your collection of marketing books or increase a colleagues’ understanding of brand management, consider Brad VanAuken’s Brand Aid, the first comprehensive, practical how-to-guide on building winning brands.
Global Brand Naming Requires Deeper Thinking
December 7, 20102 min
Ahh, the perils and pitfalls of international branding.