Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. Readers know, we regularly answer questions from marketers. Today we hear from Heather, a Marketing Manager in Detroit, Michigan who has this question on brand architecture strategy.
At least two universities are on to something big in their brand positioning: my alma mater, Rensselaer Polytechnic Institute and American University. Both focus on their students’ and prospective students’ aspirations.
We have conducted brand equity measurement studies for hundreds of brands and over the years, we have also helped leadership teams position hundreds of brands.
The number one reason branding projects fail is lack of CEO support.
We are unfailing in our belief that brands should be the beneficiaries of their branding and marketing efforts, and see positive consumer behavior in the marketplace: Sales; Profitability – things like that.
