Brand Aid - Branding Strategy Insider

Brand Aid, Second Edition is A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, by Brad VanAuken. This trusted guide is used by marketers globally to develop effective brand strategy.

2017 is on the horizon and with it the x-factor of increased competition. The stakes are high. How will your brand fare? Will it meet expectations? Brand Aid helps marketers around the world build an advantage in their marketplace. This indispensable guide to building winning brands will help you and your colleagues too.

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