Advertising Frequency Theory: Circa 1885
August 16, 20101 min
Thomas Smith wrote a guide called Successful Advertising in 1885. We can see its relevance to this day. 1. The first time a man looks at an advertisement, he does not see it.
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August 2010 - Page 3 of 3 - Branding Strategy Insider
What Marketers Can Learn From Ford
August 13, 20104 min
Alan Mulally turned 65 this month. You might not know the name, but you surely know the company he leads. Mulally is the CEO of Ford.
Brand Naming: The Advantage Of Two
August 12, 20107 min
The one-day flap over the “Chevy” name should never have happened.
Encoding Advertising In The Mind
August 11, 20104 min
While the first job of advertising is to get itself noticed, the second job is to be remembered. Otherwise, the third job, being persuasive, won’t typically have a chance for success until the advertising is being experienced directly at the point of sale.
What Brands Can Learn From The Brown Rat
August 4, 20104 min
Last Sunday, GM announced plans to introduce a new car brand into the Chinese market.