The Anti-Laws Of Luxury Marketing #11
October 8, 20092 min
#11. The presumed price should always seem higher than the actual price.
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October 2009 - Page 5 of 6 - Branding Strategy Insider
Fighter Brand Strategy Considerations
October 7, 20095 min
Fighter brands are one of the oldest strategies in branding. In a classic response to low priced rivals an organization launches a cheaper brand to attack the threat head on and protect their premium priced offerings. Unlike flanker brands or traditional brands that are designed with a set of target consumers in mind, fighter brands are specifically created to combat a competitor that is threatening to steal market share away from a company’s main brand.
Global Trademark Strategy Q&A
October 6, 20094 min
How do you overhaul and reorganize more than 3,000 trademark registrations owned by an $11 billion global corporation?
Anchor Your Brand With Credentials
October 5, 20093 min
Three years after Barilla was introduced into the U.S. market in 1996, the brand became the No. 1 pasta in America.
The Anti-Laws Of Luxury Marketing #10
October 4, 20091 min
#10. Communicate to those whom you are not targeting.