The Anti-Laws Of Luxury Marketing #12
October 13, 20091 min
#12. Luxury sets the price, price does not set luxury.
NEW THINKING
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October 2009 - Page 4 of 6 - Branding Strategy Insider
To Buy Or Launch A Brand?
October 12, 20094 min
In the last 20 years, Procter & Gamble, the world’s most magnificent marketing machine, has launched many magnificent brands.
Brand Name Flowers Trend In Bloom
October 11, 20092 min
Brand-name blooms are the hot new products at nurseries, garden shops and landscapers. Perhaps you thought of roses and daisies as commodities? No longer.
When Your Brand Name Is Unfortunately Funny
October 10, 20093 min
A boarding school for smart kids named the Dummer Academy? Your jet is landing at Robin Hood Airport? A glucosamine supplement named Joint Juice?
The Brand Launch Myth
October 9, 20094 min
Should a new brand take off rapidly like a rocket ship? Or should a new brand take off slowly like an airplane?