Beyond Brand Preference
August 10, 20082 min
There’s a coveted place beyond brand preference. It’s called brand insistence.
NEW THINKING
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August 2008 - Page 3 of 4 - Branding Strategy Insider
Brand Strategy: Build An Icon, Not A Fad
August 9, 20083 min
When 15-year-old Kenny Howard finished pinstriping his first bike in 1944, he knew he had found his calling. Pinstriping, the painting of decorative patterns onto automobiles, was a dying art, but by 1958 Kenny had single-handedly reinvented it. He moved on to pinstriping cars, and soon his striking designs had garnered a dedicated following across the US.
BrandQuote – August 8
August 8, 20081 min
“The most powerful element in advertising is the truth.” – Bill Bernbach, Advertising Legend Sponsored By: Brand Aid
Apple Brand’s Dangerous Liaison
August 7, 20083 min
If you have been following Apple’s share price over the past two weeks, you’ll know that it’s a stock with a story. Down as much as 5% one day and then back up 4% the next.
Authenticity: Being What You Say You Are
August 6, 20083 min
Why did the American Advertising Federation launch the campaign “Advertising. The way great brands get to be great brands.” in 2001? Because advertising no longer works as well as it once did.