Success is not about having the right people, the right tools, the right attitude, the right role models, or the right organization, although all these things help. Having the right strategy is what puts an organization over the top. Strategy sets the competitive direction, dictates product planning, tells you how to communicate internally and externally, and tells you on what to focus.
“I am supposed to be the No. 1 creative genius in the whole world, and I don’t even know what the hell the word ‘creativity’ means.
N.W. Ayer & Son was the first advertising agency in the United States, founded in Philadelphia, Pennsylvania in 1869. N.W. Ayer was responsible for some of the most enduring slogans in advertising history, including:
The Cola Wars have been raging for more than a century. But the ongoing fight between Coke and Pepsi has always been as much about the period in which each phase ensued as the two warring factions themselves.
When I teach a class on brand management I always begin with a continuum.
