The Essence Of Branding Strategy
July 16, 20081 min
A branding program is all about differentiating your product or company from the others in your category.
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July 2008 - Page 4 of 7 - Branding Strategy Insider
Italy’s Master Of Marketing Strategy
July 15, 20082 min
What’s red, Italian and goes from 0mph to 60mph in three-and-a-half seconds?
Private Label Brands: Too Powerful?
July 14, 20083 min
The typical format for managerial learning at a business school usually involves students working on case studies during their classes.
Co-opetition Strategy
July 13, 20082 min
This competitive strategy recognizes the value of viewing the marketplace not as a “zero sum game” in which your gain is always someone else’s loss but rather as a place in which value can be created by discovering mutually beneficial relationships with other organizations that would traditionally have been considered competitors.
Attitude, Behavior And Brand Loyalty
July 12, 20081 min
Allan L. Baldinger and Joel Robinson of The NPD Group conducted a major study to better understand the link between attitude and behavior in brand loyalty. They found the following: