The Future Of Branding
July 26, 20082 min
The Future of Brand Management: My Prognostications:
NEW THINKING
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July 2008 - Page 2 of 7 - Branding Strategy Insider
Social Responsibility: The Nike Story
July 25, 20083 min
An odd couple was featured in the 1992 edition of Harpers Magazine. One was a sports phenomenon called Michael Jordan. The other was a young Indonesian worker called Sadisah.
The Corporate Reputation Factor
July 24, 20081 min
In his white paper, “Communication as Value Builder,” Dr. David Jensen, Senior Vice President with Ketchum in Atlanta, cites a 1998 study by the Wirthlin Group, which concludes that:
Defying Demographic Segmentation
July 23, 20083 min
I started to feel it in late 2006. An inchoate sensation in my knees that gradually moved up my spine as the weeks progressed until it finally started to influence my thought processes.
Interactive Marketing: A Friend Of Brands?
July 22, 20083 min
A+b+c> 3a or 3b or 3c. It is the formula that explains why integrated marketing is such an important concept.