In 1960, an advertising agency chairman named Rosser Reeves was known as the high priest of hard sell. He wrote a very popular book titled “Reality in Advertising.” His book was translated into twenty-eight languages and was widely used as a college textbook. In many ways it was the beginning of modern-day marketing.
Earlier this month, US brewer Anheuser-Busch finally acknowledged that it had received a bid of $47.5bn (£24.2bn) from InBev to buy the firm. It is a massive potential deal.
“Steve (Jobs) came up with the name. He sometimes worked on orchards up in Oregon. I don’t know what kind of orchards they were, but I assume there were apple trees there.
What colors have you chosen for your marketing materials?
What is the business impact of strong brands? Why are strong brands so important?
