Branding: The Country Of Origin Effect
March 6, 20083 min
Many factors – brand image, brand personality, brand associations, communication messages – influence the perception of customers about the quality of a brand.
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March 2008 - Page 6 of 7 - Branding Strategy Insider
The Language Of Branding: ‘Brand’
March 5, 20081 min
The American Marketing Association describes a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.”
Branding: Mispredicting The Future
March 4, 20083 min
Some of the most costly mistakes in business can be attributed to companies trying to predict the future. History is littered with bad predictions in all aspects of life.
Facebook’s Growing Problem
March 3, 20083 min
One of the highlights of February for me was meeting up with my oldest mate and going on a good, old-fashioned Thursday night bender.
BrandQuote – March 2
March 2, 20081 min
'The best way to make news is to announce a new category, not a new product.' - Al Ries & Laura Ries Sponsored By: Brand Aid