Survival And The CEO
March 11, 20085 min
Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time:
NEW THINKING
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March 2008 - Page 5 of 7 - Branding Strategy Insider
The Top Ten Brand Measures
March 10, 20083 min
If a brand manager could only focus on ten measures of brand vitality, these are the measures that I recommend:
Great Moments In Leadership: Ogilvy On Staffing
March 9, 20081 min
Every so often, David Ogilvy would send each of his directors a set of Russian nesting dolls, where inside the largest doll would be a small one, and then a smaller one, and so on.
Branding: Capture The Mind, Win The Day
March 8, 20084 min
In 1972 Jack Trout and Al Ries wrote three seminal articles on brand positioning that were published in Advertising Age. Thirty-six years later the merits of their thinking holds steadfast. This is an excerpt of their article The Brand Positioning Era Cometh.
Ten Sources Of Potential Share Loss
March 7, 20083 min
Don’t ever be satisfied with ‘business as usual.’ There are always others in the marketplace trying to create the next ‘killer application.’