In the 1950’s, unhappy with the ethical compromise of the single-sponsor show, NBC executive Sylvester Weaver (pictured with his daughter and wife) came up with the idea of selling not whole shows to advertisers, but separate, small blocks of broadcast time.
Brand Identity is a combination of visual, auditory, and other sensory components that create recognition, represent the brand promise, provide differentiation, create communications synergy, and are proprietary.
Today we are sharing some of the questions and answers from recent interviews regarding the place branding process. We hope our insight helps you in your place branding endeavors.
Organizations with more than one brand should develop decision trees to aid people in naming new products and services.
I have always been a working smoker. While I never touch the evil weed at home, I accept the occasional one when I am consulting, for a very simple strategic reason: you can learn more from a fellow smoker in five minutes outside headquarters than you could glean in three weeks with the chief executive.
