BrandQuote – October 26
October 26, 20071 min
"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing" – John Russell, President, Harley-Davidson Sponsored By: Brand Aid
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October 2007 - Page 2 of 6 - Branding Strategy Insider
The Death Of Supremacy
October 25, 20074 min
A few weeks ago, about 40 Christian evangelical leaders met in Salt Lake City to discuss a branding dilemma.
Brand Leadership: Differentiation Power
October 24, 20075 min
What most bewilders me in the marketing world are companies that don’t exploit their leadership. Instead of “I’m lovin’ it,” McDonald’s could be, “The world’s favorite place to eat.” Instead of “Connecting people,” Nokia could be “The world’s No. 1 cell phone.”
Of Big Tobacco Brands, Bans And Profits
October 23, 20074 min
Back in July England’s smokers were officially banned from lighting up in pubs, restaurants, offices and any other enclosed public space. The ban almost certainly has had an impact on cigarette consumption as about one in every eight cigarettes was smoked in a pub or restaurant. The ban has eliminated these sales, yet no one from the tobacco industry appears too perturbed.
Techniques To Retain Customers
October 22, 20071 min
The “lifetime value of the consumer” concept is based on the fact that it is much more cost effective to keep a good consumer than to attract a new one.