Of Branding And Peace
September 29, 20061 min
Could people from two clashing cultures come together and build a brand promoting peace?
NEW THINKING
Home2006
September 2006 - Branding Strategy Insider
Overcoming Common Brand Problems – 3
September 27, 20061 min
I've been sharing my thoughts on the 40 Most Common Brand Problems. Number 3 is found in an unlikely place - performance rewards...
8 Ways To Maximize Ad Agency Relationships
September 25, 20061 min
How do you get the most out of your advertising agency?
Overcoming Common Brand Problems – 2
September 25, 20061 min
This a continuation of my series of overcoming the 40 Most Common Brand Problems. If there is one in particular your brand is facing drop me a line at [email protected] Common Brand Problem Number 2: Increased product or service prices inviting low-end market segments and competitors, the cumulative result of gradually raising prices at a rate greater than inflation. Analysis: This is the other side of a brand’s value equation: price...