“A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters.”
Howard Shultz, Founder, Starbucks
The Blake Project Can Help You Build A Trusted Brand In: The Brand Positioning Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Growth and Brand Education
One comment
olivier blanchard
October 11, 2006 at 2:31 pm
That’s a good one.
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