How Scarcity Wields Influence For Brands
November 9, 20223 min
Persuasion engages innate human responses. When used as an influence tactic, scarcity can change beliefs, attitudes, or behaviors due to actual or perceived pressure. Social psychologists have been especially interested in scarcity and influence because it can cause significant behavior changes and result in people making decisions they otherwise would not have made. Items have a greater appeal when their availability is limited or restricted.
