When A Nation’s Brand Comes Under Pressure
May 5, 20267 min
What happens to a country’s brand when the story it’s spent decades building is reframed overnight by global press, mistaking proximity for understanding?
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Branding - Page 3 of 571 - Branding Strategy Insider
Branding is the art of sacrifice. It is a relentless commitment to stand for unique and meaningful value to those most important to your future.
Marketing Rarely Fails On Its Own
April 22, 20262 min
Marketing rarely fails on its own. It reveals where purpose is being treated as language, and where it’s being treated as a discipline.
Why Logo Management Is Not Brand Management
April 20, 20264 min
If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday Wall Street Journal this weekend, you were exposed to an ad from Cadillac for its new Celestiq model.
The Distinction Between Brand Power And Brand Greatness
April 13, 20267 min
As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is the belief that America is a great land. America is a great brand. As Americans, we are owners of brand America.
How Brand Mismanagement Brought Allbirds Back To Earth
April 6, 20266 min
Allbirds, the sustainable sneaker brand once the de rigueur shoe for Seattle and Silicon Valley Techs, has sold its assets and intellectual property at a shocking discount. The once high-flying sneaker brand has finally lost its wings.