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May 15, 2024How Brands Can Die

May 14, 2024Making Bold Decisions To Unlock Business Growth

May 13, 20244 Keys To Restoring Profitable Brand Growth

May 9, 2024Marketers And The Value-Action Gap Myth

May 8, 2024The Appeal Of Boring Business

 
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Brand Voice

How To Find Your Brand Voice

Patrick HanlonJanuary 11, 20235 min
Brand voice is often described as the words and grammar you use to communicate with people. But, actually, brand voice is not only the grammar and tone of voice but the combination of words, sounds, images, lighting, taste and touch you use to attract — and become cozy with — your brand community.
Business Strategy

A New Approach To ESG

Rishad TobaccowalaNovember 30, 20226 min
ESG has been important to companies and to investors though recently there has been some blowback from certain segments of the market on whether ESG is a feel-good, hard to measure, share-holder unfriendly and ambiguous goal.
Brand Culture

The Strategy Behind Neiman Marcus’s Brand Revitalization

Pamela DanzigerNovember 10, 20225 min
Everyone in retail has heard the apocryphal story about how Stanley Marcus, known to all as Mr. Stanley, would greet his customers at the Neiman Marcus door in Dallas every morning. He knew his customers by name, knew what they wanted and treated them as the VIPs they were. They returned the favor by giving Mr. Stanley and his Neiman Marcus store their lifelong loyalty.

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