7 Elements Form The Social Code Of Brands
You might not think that you are a brand, or that you buy brands, or that where you live is a brand—that is, until you consider that, like so many other things, brands too have evolved.
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12 Principles For Building Successful Brands
Here are twelve do’s and don’ts to keep in mind as you build your brand in the new year.
Brand Strategy For Small Business
It’s never too early to start thinking about your brand strategy. Look at the stats: eight out 10 of new businesses fail not because they don’t have great products, but because small and medium-sized business owners held off on “marketing” or “branding” as foreign to their success. “Wait until we get our product right,” they tell themselves. (Insurance firm Embroker reports the fail rate at nine out of ten.)
A New Approach To ESG
ESG has been important to companies and to investors though recently there has been some blowback from certain segments of the market on whether ESG is a feel-good, hard to measure, share-holder unfriendly and ambiguous goal.
The Paradox Of Brands
Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors and poets delight in paradoxes because they stop the reader in their tracks to ponder the apparent contradictions. Like the familiar phrase, “Less is more,” or when Shakespeare’s Hamlet says, “I must be cruel to be kind,” we are forced to reflect on the paradox and what it means.