Many years ago Ogilvy and Grey were competing for the Greyhound account. David Ogilvy and Herb Strauss of Grey each took the train to San Francisco to pitch the business. By the second day on the train, they couldn’t stand the suspense and agreed to show each other their campaigns. When it came time for the presentation, David asked to go in first. He told the decision makers at Greyhound “I’ve seen his work. I know my work. He deserves to get your account.” And left the meeting.
Source: Kenneth Roman in a speech on David Ogilvy to the University Club in NY, 2004
The Blake Project Can Help: The Brand Positioning Workshop
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