“To get into the consumer’s mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.”
– Al Ries & Laura Ries
Sponsored By: Brand Aid
“To get into the consumer’s mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.”
– Al Ries & Laura Ries
Sponsored By: Brand Aid
