The future of marketing is people. It is about understanding people as people and not just as consumers, customers, members, and users. It is about getting people to advocate for a brand to other people. It is about upgrading the status of marketing people and upgrading marketing people.
The following framework is helpful when assessing the potential of creative ideas.
Trust in traditional institutions has plummeted. Trust in corporations, government, and media are at all-time lows. And, of course, people still don’t trust advertising.
Generative artificial intelligence (AI) is all the talk in marketing these days. Yet, we are framing our conversation about it in the wrong way.
When you hear the word “influencer,” what comes to mind? Perhaps a YouTuber doing makeup tutorials? Or a 20-something streaming video games on Twitch?
