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Emma Gordon, Author at Branding Strategy Insider

Brand Marketing

Value Tagging: A New Attention Model For Brands

Emma GordonFebruary 10, 20213 min

One powerful statistic made me rethink the way we, as marketers, approach gaining our audience’s attention.

Brand Innovation

Strategic Thinking Is Convergent And Divergent

Emma GordonJanuary 25, 20213 min

Can you be both logical and creative when looking at how to solve a problem? I think yes. In fact, I say it is critical to the role of a strategist in a marketing agency.

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