How Brands Help Business Solve Problems
January 29, 20254 min
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful. This week’s thought: Business is inherently aspirational. Harvard marketing guru Ted Levitt made his mark with a number of pithy ideas about the role of marketing and the purpose of business, all of which...
