What are The Most Important Tasks of Brand Management?
•Develop and execute brand plans, including brand marketing plans
•Build brand awareness
•Position the brand for sustainable competitive advantage
•Transform the organization’s leadership team into brand champions
•Transform all employees into brand champions
•Measure and actively mange your brand’s equity
•Actively manage the brand’s identity, including enforcement of its guidelines and standards
•Legally protect the brand
•Always keep the brand customer focused
•Design and implement plans to create emotional connection between your brand and its customers
•Develop and execute brand loyalty programs
•Know your customer. When/where possible, evolve with their needs and desires.
The Blake Project Can Help: The Brand Positioning Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Growth and Brand Education
