Brand Leadership - Branding Strategy Insider

There is no shortage of criticism of marketing organizations. The declining length of tenure of Chief Marketing Officers (CMOs) and the absence of marketing on boards of directors are well-documented. Such facts seem odd when demand generation and management are the lifeblood of organizations, at least those with a high probability of long-term survival. While such a circumstance may suggest some problems with marketing organizations, it very clearly identifies a problem at the level of...