Social Innovation: The Key To Delivering Value, Growth
Rather than continually striving for technological advances, brands should shift their focus toward how their products and services can enhance the social relationships of consumers.
NEW THINKING
Rather than continually striving for technological advances, brands should shift their focus toward how their products and services can enhance the social relationships of consumers.
In theory, there are four ways to grow your brand.
A theme of recent business press writing is brand-business turnarounds. For example, Barron’s, the financial newspaper, points to the successful turnaround at clothing retailer Abercrombie & Fitch. The Wall Street Journal reports on the underway turnaround at VF’s Vans, the sneaker brand-business.
One of my mentors, Chuck Young, once described brand growth to me using the metaphor of how trees grow.
Today let’s focus on ingredient branding, an effective growth strategy under the right conditions.