Soon after you arrive at work, you have a meeting in the boardroom with potential clients. When you enter, the room is full. Your boss is struggling valiantly to load up the slides. So, to fill the time, you introduce yourself to everyone there, vigorously shaking hands and making small talk. When you introduce yourself to the final client, she reminds you that you’ve met before. Twice. You splutter an apology. You shouldn’t feel embarrassed...
Your main task this afternoon is to interview the last two candidates for the position of manager on your team.
The idea that what we perceive is not an objective reflection of the physical world stretches back to the 1940s and the New Look school of psychology.
Behavioral science is currently one of the hottest topics in marketing. This attention isn’t undeserved; if anything, we should devote more of our time and energy to the subject.
The winner’s curse, a finding based on economic theory, should concern brands.
