At the heart of everything that marketers do resides a notion so fundamental, so basic, it is the engine that makes the free market tick.
NEW THINKING
At the heart of everything that marketers do resides a notion so fundamental, so basic, it is the engine that makes the free market tick.
More than fifty years ago, Theodore Levitt published his seminal piece on Marketing Myopia in the Harvard Business Review.
Millad NX8000 is not exactly the kind of brand name that rolls off the tongue, nor does it have the easy brand recognition of a Nike Air, Apple iPad, or Diet Coke.
The monarch and the pipevine swallowtail are the Hermès and Louis Vuitton of the butterfly world – other butterflies imitate them.
Competitive brand battles can be drawn out affairs, outlasting the tenures of several management teams.