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Niraj Dawar, Author at Branding Strategy Insider - Page 5 of 5

Brand Innovation

Why Brands Are Crucial To Innovation

Niraj DawarDecember 6, 20183 min

Here’s a thought experiment. Imagine the engineers working in the product development labs at Volkswagen A.G. develop three innovations:

Brand Management

How Brands Can Confront The AI Platform Challenge

Niraj DawarNovember 30, 20184 min

Pity the brand marketer. Over the past couple of decades she has had to contend with disintegrating mass media, concentrating retail distribution channels, the rise of advertising platforms such as Google and Facebook, and a tide of data and analytic tools.

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