Organic supermarket chain Whole Foods is diversifying. Last week, it announced that alongside its existing 400 Whole Foods locations it was launching a new chain of branded stores in the US under the brand name ‘365’.
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Mark Ritson, Author at Branding Strategy Insider - Page 9 of 58
The usual awed hush descended on the Apple World Wide Developers Conference stage in San Francisco on Monday. After a long pause the ever-casual Tim Cook, Apple’s CEO, strode onto the stage. “History has had a very rich history of change, some of which we have a part in,” he announced before playing a film about the development of music for the assembled audience.
There was an interesting interview with Bacardi’s CMO Dmitry Ivanov in the Australian marketing magazine Mumbrella last week. He was quick to acknowledge that he “sits in the camp” of those who believe that TV is a medium in decline.
A few years ago I wrote about the wild and concerning variances across different brand valuations.
The imminent arrival of the Apple Watch and a phalanx of other smartwatches into the global market was the main topic for debate last week at Baselworld – the annual gathering of the watchmaking industry in Switzerland. There were three very different competitive responses from the Swiss brands in attendance at the event.