There is no consensus around when the formal discipline of marketing actually began.
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Mark Ritson, Author at Branding Strategy Insider - Page 8 of 58
It seems everywhere you look these days there is a marketer proclaiming the death of demographics. From experts at Mindshare to JD Power and from publications as diverse as CMO.com and Brand Quarterly, it would appear that the era of demographic targeting has come to a close.
1. Remember Your Roots Strong brands come from people, places and times, and they remember it whether they are luxury brands or not. Brands too often forget about or ignore their origins, and marketers in the English-speaking world are the guiltiest of it.
At first sight, an MBA student called Philip Knight, a bee-keeper called Ingram Shavitz and a designer called Donna Faske perhaps don’t appear to be the most fascinating subjects for a branding post. But I write this week not about who these three people were, but rather what they became.
It’s July, which means aside from the occasional hot spell we marketers are about to be deluged by an ocean of talks, tweets and treatises on the importance of creativity and her bespectacled, more reserved brother, innovation.