“Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.” – Al Ries & Laura Ries Sponsored By: Marketers Seeking Employment
In his white paper, “Communication as Value Builder,” Dr. David Jensen, Senior Vice President with Ketchum in Atlanta, cites a 1998 study by the Wirthlin Group, which concludes that: • “Companies with good reputations are 7 times more likely to command premium prices for their products and services.• 5 times more likely to have their stock recommended• 4 times more likely to be recommended as a good place to work• 3 times more likely to...
Regarding customer loyalty, what should newer, faster growing brands focus on as an indicator of brand health and what should more established brands watch for as an indicator of brand health? Newer, faster growing brands should focus on the number of new loyal customers, while more established brands should track the number of lost loyal customers. Sponsored By: Brand Aid
Where did this week take you? On Branding Strategy Insider we squarely hit two noteworthy milestones… 1.BSI Co-Author Brad VanAuken turned 50! (Our best for the next 50 Brad!)2.BSI became a Technorati Top 10,000 Blog (Thanks to those who read our blog, subscribe and link to us!) Also this week, our typical branding fare… Peter on Change Leadership: Abandon YesterdayThe first step for a change leader is to free up resources that are committed to...
Allstate, in its brand identity project, was able to achieve significant cost savings by standardizing 278 different Thank You note formats to one format. Source: Jody Mack, Senior Corporate Identity Manager, Allstate Sponsored By: Brand Aid
