"The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand." – Kerry Light, Brand Strategist Sponsored By: Brand Aid
"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing" – John Russell, President, Harley-Davidson Sponsored By: Brand Aid
"Your premium brand had better be delivering something special, or it’s not going to get the business." – Warren Buffett Sponsored By: Brand Aid
"A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures" – Michael Eisner, CEO Disney Sponsored By: Brand Aid
A lady, sitting next to Raymond Loewy at dinner, struck up a conversation. ‘Why’, she asked ‘did you put two X’s in Exxon?’ ‘Why ask?’ he asked ‘Because’, she said, ‘I couldn’t help noticing?’ ‘Well’, he responded, ‘that’s the answer.’ Source: Alan Fletcher, The Art Of Looking Sideways
