In his white paper, “Communication as Value Builder,” Dr. David Jensen, Senior Vice President with Ketchum in Atlanta, cites a 1998 study by the Wirthlin Group, which concludes that:
• “Companies with good reputations are 7 times more likely to command premium prices for their products and services.
• 5 times more likely to have their stock recommended
• 4 times more likely to be recommended as a good place to work
• 3 times more likely to be recommended as a joint venture partner
• 1.5 times more likely to receive the benefit of the doubt.”
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One comment
Barry A. Smith
September 19, 2007 at 7:15 pm
Thank you for this excellent perspective. I just discovered your blog and really am enjoying reading some of the posts. Thanks for sharing.
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