Allstate, in its brand identity project, was able to achieve significant cost savings by standardizing 278 different Thank You note formats to one format.
Source: Jody Mack, Senior Corporate Identity Manager, Allstate
Sponsored By: Brand Aid
NEW THINKING
Allstate, in its brand identity project, was able to achieve significant cost savings by standardizing 278 different Thank You note formats to one format.
Source: Jody Mack, Senior Corporate Identity Manager, Allstate
Sponsored By: Brand Aid