Brands seem to fall victim to some of the clearest, most detectable, beyond-doubt brand-building principles. Netflix is our latest example.
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July 2026 - Branding Strategy Insider
The Age Of Average Brands
July 8, 202611 min
In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid, took the unusual step of hiring a market research firm. Their brief was simple. Understand what Americans desire most in a work of art.
The adage that history repeats itself is no more apparent than the current state of affairs at Nissan North America. The Wall Street Journal’s interview with Christian Meunier, head of Nissan NA, is so frighteningly similar to 1999 that I had to catch my breath. Yet, as with a lot of executives and marketers, the current plight of a troubled brand is a new situation, as if this state of affairs has never happened before,...