December 2025 - Branding Strategy Insider

When Strategy Meets Story, Enterprises Excel

December 22, 20253 min

The Wall Street Journal reported recently that, in the desire to control their narratives, companies are “desperately seeking storytellers.” While many writers who have labored in the realm of marketing communications are probably using their head-exploding and head-slapping emojis in texts crossing the globe, it should be reassuring that companies seem to believe that a well-planned story, expertly told, can create value. This is why, however, merely dusting off liberal arts diplomas and providing writing...

by Gary Kopervas

Brand Management

The Six-Word Story Strategy For Brand And Leadership Growth

December 18, 20252 min

Every December, leaders everywhere sit down with the same familiar ritual: drafting resolutions. Lose the waste. Grow the revenue. Fix the culture. Get more focused, more organized, more intentional.

by Joan Kiddon

Brand Management

Brand Design For Enduring Profitable Growth

December 15, 20259 min

As 2025 draws to a close, several brands are focusing on revitalization. Why? Poor strategies, sour executions, ignoring basic, evergreen, brand principles, and other given reasons like the weather, tariffs, and, sigh, still COVID. Kohl’s, Cracker Barrel, Macy’s, and Bath & Body Works are redesigning themselves for enduring profitable growth.

by Sweta Kannan

Business Strategy

How Category-Centricity Neutralizes Consumer-Centric Frameworks

December 11, 20256 min

For twenty years, the CPG innovation failure rate has remained between 70% and 90%. During that same period, the industry adopted many frameworks – Design Thinking, Jobs To Be Done, Blue Ocean Strategy, and Horizon Mapping. Each framework was positioned as a way to make organizations more effective in translating consumer opportunity. Each was implemented with training, toolkits, and ceremony.

by Jim Meier

Brand Growth

Marketing’s Financial Value Drivers

December 9, 20254 min

There may be no more important function within a brand-centric company than marketing to influence future financial (cash flow) success. Financial results are routinely explained by four drivers: volume, price, mix, and cost. Marketing’s effect on volume and price is well understood. Expressed most simply in economic terms, effective marketing increases brand preference, pushing the demand curve upward and to the right. The brand owner can then choose to capture this improvement as an increase in volume, an increase...

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March 16, 2026The Resurgence Of Brand Loyalty

March 12, 2026When Website Performance Becomes Marketing’s Weakest Link

March 11, 2026The Kraft Heinz Pause: Financial Strategy Or Brand Strategy?

March 10, 2026How AI Is Reshaping The Consumer–Brand Relationship

March 9, 2026The Link Between Brand Vision And Enduring Profitable Growth