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December 2025 - Page 2 of 2 - Branding Strategy Insider

Neglecting The Service-Profit Chain Is Costing Brands

If you have spent any time dealing with AI digital entities to solve your brand problem, you will not be surprised to learn that we, customers, are totally frustrated with customer service. The Wall Street Journal recently wrote about our unhappiness with customer service. The title of the article is “American Customers Are Madder Than Ever.” After all, we can buy things and hold them in our hands on the same day of purchase. But...

10 Guiding Principles For Building Innovation Incubators

Branding Strategy Insider helps marketing-oriented leaders and professionals define, strengthen, and grow brand value. One way we do that is by answering real questions from readers navigating real challenges inside their organizations. Today, we’re hearing from Jennifer, a VP of Marketing in Boston, Massachusetts, who has a timely question about building an internal innovation incubator. We are exploring the creation of an innovation incubator inside my organization, what guiding principles should shape my approach? Thanks...

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